Case Study

How We Sold 71 Oakdale in the Dominican, San Rafael

By Jenn Pfeiffer | The Jenn Pfeiffer Team – Corcoran Icon Properties | June 2025 | Case Studies

In today’s dynamic real estate market, who you work with truly matters. The right agent with the right strategy can significantly impact your final sale price, timeline, and overall experience. This is the story of how we helped the owners of 71 Oakdale navigate a complex remodel, bring a one-of-a-kind home to market, and sell for nearly $250,000 over their original listing price—all with expert preparation, proven marketing, and personalized service.

From Family Legacy to Market Success

71 Oakdale wasn’t just a property—it was a legacy. Originally designed by the seller’s father, this mid-century modern home in the Dominican neighborhood of San Rafael had incredible bones, stunning views of Mount Tamalpais, and a serene location overlooking Black Canyon. But after decades of wear and tear, it needed vision, strategy, and market-savvy execution to realize its full value.

That’s where we came in.

How We Did It: From Listing to Closing

📅 Timeline of Events

• July 3, 2024: Listing signed 
• October 2024: Seller moved out and home was cleared 
• Weeks 1–4: Initial walkthrough, inspections (systems, structure, soils) 
• Weeks 5–15: Design plans created and remodel begins—but heavy rain causes major delays 
• Week 35: Project resumes after a roof leak and city permit delays 
• Week 42: Remodel complete, home professionally staged

• Week 43: Home hits the market—and quickly becomes a buyer and agent favorite

1. Strategic Home Preparation & Vision-Driven Design

Our team oversaw a full-scale renovation to bring this vintage gem up to modern standards while respecting its architectural roots. We:

• Managed design plans and worked closely with contractors 
• Chose finishes that spoke to today’s buyers (LVP herringbone floors, new kitchen, Venetian plaster fireplaces) 
• Coordinated landscaping, lighting, fencing, and more—inside and out 
• Staged the home to highlight its spacious layout, views, and lifestyle potential 

From new skylights to French drains, every detail was intentional. The result? A reimagined mid-century modern home that resonated emotionally and visually with buyers.

2. Marketing That Made a Statement

We cast a wide net to attract attention—and it worked. Our custom marketing strategy included:

• A dedicated listing website: 71Oakdale.com, which broke traffic records 
• Professional photography, drone footage, and Matterport 3D tour (viewed over 3,200 times) 
• Short-form video marketing on TikTok (11,459 views), YouTube, and Instagram (4,721 views) 
• Paid and organic promotion via Facebook, email, and broker outreach 
• A QR code on the For Sale sign that drove real-time engagement 

In-person buzz was just as strong:

• 6 Public Open Houses 
• 72 Brokers through Broker Tour 
• 245 Attendees at Open Houses 
• 21 Private Showings

• 81,403 combined online views across major listing sites

 

3. Expert Pricing & Negotiation Strategy

Initially listed in the agreement at $1,695,000, we came to market at an ambitious $2,095,000, knowing we had a premium product. After a quick price adjustment to $1,995,000, we received an all-cash, non-contingent offer at $1,935,000 the next day.

That’s $240,000 more than the original signed listing price, with no financing or appraisal risks.

 

The Result of Doing It Right

✔️ Sold for $1,935,000
✔️ All-cash, non-contingent offer
✔️ Massive online and in-person interest
✔️ Zero buyer requests for repairs
✔️ Seller peace of mind and a successful lifestyle transition

 

Why Work with the Jenn Pfeiffer Team?

A home is worth what a buyer is willing to pay—but that number changes drastically depending on who represents you and how your home is brought to market.

With our team, you get:

• Strategic pre-listing prep that adds real value 
• Marketing that reaches the right buyers across every channel 
• Skilled negotiation that protects and maximizes your bottom line 
• Local market knowledge with over 20 years of experience 
• A seamless process from planning to closing 

Thinking About Selling in Marin?

Whether you’re preparing for your next chapter or simply exploring your options, we’re here to help with no pressure and no obligation.

📩 Jenn@JennPfeiffer.com
📞 415-302-3198
📍 The Jenn Pfeiffer Team | Corcoran Icon Properties | DRE #01339863
🌐 Instagram @HomesInMarin | #LifeInMarinWithJenn