San Francisco Real Estate Tag
From our friends at the kcm blog
One of the biggest reasons buyers are still sitting on the sidelines is because they think home prices are going to come down.
Some believe a crash is coming and they’ll get a better deal if they hold off.
Others worry they’ll buy now and watch their home’s value fall later.
And nobody wants to overpay or buy right before values drop. But here’s the question worth asking:
What if the crash you’re waiting for isn’t actually coming?
Because that’s what the latest data suggests.
Experts Are Not Calling for a Crash
If you’ve spent any time online lately, you’ve seen posts claiming home prices are...
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From our friends at the kcm blog
Let’s be real with each other for a second about affordability. Because you deserve someone who will be honest and transparent about what’s going on, especially if you’ve got a move on your mind.
Here’s the full picture of what’s happening and why. The good – and the bad. So, you know what it truly means for your move. Because while rates are certainly a big part of affordability, they’re not the only factor at play.
Mortgage Rates Have Been Rising
After a year or more of rates trending down, they’ve started to climb again. And, if you’re looking to buy, that’s not what you...
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From our friends at the kcm blog
At some point, as you start thinking about the years ahead, this question tends to come up:
“Could I stay here long-term… or would it make more sense to move?”
It’s not always urgent. It often shows up in small moments, like going up and down the stairs, keeping up with the maintenance, or just thinking about what the next chapter of your life might look like in this home.
And for most people, the answer is simple. They want to stay.
The USC Leonard Davis School of Gerontology found about 90% of adults over 65 prefer to stay in their homes as they get older (see below):
But even if staying...
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From our friends at the kcm blog
When your house sits on the market longer than expected, it can get frustrating fast.
You start asking: what now? And for a growing number of homeowners, that turns into: should I just rent it instead?
While it sounds like a simple backup plan, becoming “accidental landlord” is actually a much bigger decision than most people realize. That’s when someone planned to sell, didn’t get the price or traction they hoped for, and decided to rent the house out instead.
And lately, that’s happening more often.
Why the Number of Accidental Landlords Is Rising
If you’re faced with the same choice to rent or to sell, here’s what you need to...
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From our friends at the kcm blog
While the Spring season consistently offers up some of the best conditions for home sellers, Realtor.com says there’s one window where the stars really seem to align year after year. And it’s coming up fast.
Based on their analysis of historical trends, the ideal week to put your house on the market this year is: April 12–18.
And here’s why this window stands out as being particularly seller-friendly:
Buyers Are More Active. According to the research coming out of Realtor.com, homes listed during this week typically get about 16.7% more views than in a normal week. And in a market where buyers have options, getting that extra attention can set the tone for your entire sale.
Sales...
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From our friends at the kcm blog
Mortgage rates have already dropped into the upper 5s twice this year. But after just a few days, they ticked back up into the low 6% range. If you saw that and thought, “Great. I missed it,” you’re not the only one.
A lot of buyers are treating the 5s like some kind of magic number. As if moving from 6.1% to 5.99% suddenly changes everything. And from a mindset perspective, it does feel different.
But here’s the part most people don’t actually run the math on.
The Payment Difference Isn’t What You Think
Let’s say you’re looking at a $500,000 home loan. At 6.1%, generally speaking, your principal...
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By Jenn Pfeiffer, Realtor® | Greenbrae, Marin County & San Francisco Real Estate Expert
Realtor of the Year 2024 | Marin IJ Best Realtors Honorary Mention 2025
Mortgage rates have been moving in waves lately, and many homebuyers across Marin County, Greenbrae, and San Francisco are asking the same question:
Why are mortgage rates rising again after briefly dipping below 6%?
While the recent shift can feel confusing, the reality is that mortgage rates respond to a handful of major economic forces. Understanding these factors can help buyers and sellers make more confident decisions in today’s real estate market.
As a Greenbrae-based Realtor serving Marin County and San Francisco, I’m breaking down the key drivers...
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